At eQuality Car and Truck Rental we value your patronage. We understand how important your personal information is, and we do our best to protect it. Our Privacy Statement is intended to help you understand how we use and protect your personal information. Our Privacy Statement is our commitment to you that we will handle your personal information with care and in accordance with the law.
Our Privacy Statement discloses the information gathering and dissemination practices of eQuality Car and Truck Rental , its parent affiliate, and subsidiary companies ("we", "us", "our") in connection with the World Wide Web site located at www.equalitycar.ca (collectively, "Our Site"). We control and operate Our Site from our offices in Canada. Our Privacy Statement addresses only our practices regarding information collected directly from Our Site. It does not address or govern any information gathering or dissemination practices related to personal information collected by other means. We can be contacted by mail at
Head Office Address
227 Vodden Street East,
Unit 15 (Centennial Mall)
Brampton, ON L6V 1N2
Personal information is “information about an identifiable individual”. It includes any factual or subjective information, recorded or not, in any form.
Why do we collect personal information?
We collect personal data through Our Site for editorial and feedback purposes, marketing and promotional purposes, and for the purpose of providing a product or service requested by you, notifying you of changes to our policies or products and services, and customizing the content and layout of Our Site. We collect personal information for our internal purposes of record-keeping, conducting statistical analysis of the behaviour of visitors to Our Site, product and service development and the development of Our Site.
What personal information do we collect?
We collect only the amount and type of information we need to fulfil our stated purposes. Through Our Site, we may collect or track the following personal information:
your home server domain names, e-mail address(es), computer type, downloaded files, search engine, operating system, and Web browser; any other information you provide to us; and information regarding which Web pages of Our Site you access.
How do we collect your personal information?
We may collect information from you directly in online order forms, sign-up forms, contact forms, online resume submissions, registration forms, surveys, e-mail, and other online avenues (including, without limitation, demographic and personal profile data).
When you visit Our Site, we may place Internet “cookies” on your hard drive. Internet cookies save personal data about you, such as your name, password, user-name, shopping cart, screen preferences, and the pages of Our Site which you viewed. When you revisit Our Site, we may recognize you by the Internet cookie on your hard drive and customize your experience accordingly. You may decline Internet cookies by using the appropriate feature of your Web browser software.
We also use Web bugs to gather, store, and track certain information related to your visit and activity on Our Site, such as the IP address of your computer, the time the Web page was viewed, and the type of browser used. A Web “bug” is a file object, which can be a graphic image such as a transparent one pixel-by-one pixel graphics file, which is placed on a Web page or in an e-mail message to monitor user activity.
When you perform a search on Our Site, we may record information identifying you or linking you to the search performed. We may also record limited information for each search request and use that information to solve technical problems with the services available directly or indirectly through Our Site and to calculate overall usage statistics.
By continuing your visit and use of Our Site you are consenting eQuality Car and Truck rental in collecting any of your personal information in accordance with our Privacy Statement.
We use your personal information only in accordance with the purposes for which it was collected, and we keep your personal information only as long as needed to fulfil these purposes or any legal or government requirements. For example, a ny information you voluntarily provide us, such as your name, address(es), facsimile and phone number(s), may be added to our databases and used for future calls and mailings regarding updates of Our Site, new products and services, and upcoming events. We also may use your personal information to contact you regarding your account status and changes to the subscriber agreement, our Privacy Statement, and any other policies or agreements relevant to Our Site.
In order to better service you and fulfil our stated purposes, we may disclose your personal information to third parties who are legally or contractually obligated to keep such information private. For example, we may disclose your information to a franchisee who will be providing you with the product or service you request. We may provide any personal information you voluntarily provide to us to third parties who provide products, information, or services which ye believe you may be interested in purchasing or obtaining. We may disclose personal information to another party with whom we enter into a corporate transaction, such as a merger, consolidation, acquisition, or asset purchase, or to a third party pursuant to a subpoena, other form of legal process, or a request on behalf of any local, state, federal governmental department or agency. In doing so, we will make reasonable efforts to ensure that these third parties only use the personal information for our stated purposes, but we shall not be responsible nor liable for their personal information handling or dissemination practices.
How do we protect your personal information and keep it up-to-date?
We take all measures we believe are reasonably appropriate to provide the secure transmission of your personal information from your computer to our servers through Our Site and safeguard your personal information against its unauthorized access, disclosure, copying, modification or misuse.
We use Secured Sockets Layer (SSL) technology is used for certain transactions on portions of Our Site to protect the transfer of personal information through Our Site. Unfortunately, no data transmission over the Internet can be assured to be absolutely secure. As a result, while we attempt to protect your personal information, we cannot guarantee the security of any information transmitted over the Internet. Once we receive your information, we take steps that we believe are reasonably appropriate to protect the security of your data, in electronic and paper form, both internally and from outsiders, from loss, misuse, unauthorized access, disclosure, alteration and destruction, and to ensure the integrity of the data we collect. We use a combination of technological, physical, administrative and policy methods as well as organizational controls and non-disclosure or confidentiality agreements as we deem appropriate to protect this data.
We have implemented numerous security features to prevent the unauthorized release of or access to personal information. We require any third parties who handle your personal information to protect it in a manner consistent with our own internal standards and, at a minimum, as required by law. Once your personal information is no longer required to fulfil our stated purposes, we take proper measures to destroy, erase or anonymize it in a manner that continues to maintain your privacy. Also, employees responsible for operation and maintenance of Our Site are asked to sign a non-disclosure agreement.
Please be advised, however, that the confidentiality of any communication or material transmitted to or from us via Our Site or e-mail cannot be guaranteed. Accordingly, we are not responsible for the security of information transmitted via the Internet. Instead of communicating with us via e-mail or the Internet, you can contact us by mail at: 227 Vodden Street East, Unit 15 (Centennial Mall)
Brampton, ON L6V 1N2
Tel.: 905-456-8778
Fax: 905-456-2213
We rely on our personal information sources for the accuracy of the personal information they provide, and we do our best to ensure that the personal information we use on an ongoing basis is accurate, complete and up-to-date. Should you find that the personal information we hold is out of date or inaccurate, please contact our Privacy Officer at the postal and email addresses and telephone number provided below.
You may withdraw your consent in respect of any or all of the uses or purposes detailed in our Privacy Statement at any time by contacting our Privacy Officer at the postal and email addresses or phone number below, provided you give us reasonable notice of the withdrawal. However, withdrawing your consent to certain uses of your personal information may affect our ability to provide you with the product or service you request.
Accessing your personal information
As our valued customer, you have the right to know what personal information we possess, how we have used it and with whom we have shared it, except where:
The information requested is protected by solicitor-client privilege;
disclosing the information requested would reveal confidential commercial information;
disclosing the information requested could be reasonably expected to threaten another individual's life or security;
the information requested was collected to detect and prevent fraud;
the information requested was generated in the course of a formal dispute resolution process; or
disclosing the information requested would likely reveal another individual's personal information.
You may access your personal information and obtain a summary of your information retained by us by submitting a written request to our Privacy Officer at the postal or email address provided below. If you require assistance in preparing your request, please contact us and we would be pleased to assist you.
Right to Change Privacy Statement
We reserve the right to change this Privacy Statement at any time. Notice of any new or revised Privacy Statement, as well as the location of the new or revised statement, will be posted on Our Site for at least 60 days after the change. If you have provided us with your contact information, we.oill notify you of any changes to the Privacy Statement as they are implemented. Otherwise, it is your obligation to learn of changes to the Privacy Statement since your last visit to Our Site. Any change to our Privacy Statement shall be effective as to any visitor who has visited Our Site before the change was made.
Links to Third Party Web Sites and Third Party Advertisements
Our Site may contain links to other World Wide Web sites or third party advertisements. We are not responsible for the privacy practices of such Web sites, advertisers, or third parties, or for the content of such sites or advertisements. It is possible that these links or advertisements, themselves, may be used by third parties or others to collect personal or other information about visitors to Our Site. It is solely your obligation to review and understand the privacy practices and policies of these other Web sites and of these advertisers and third parties.
Our Privacy Statement is written with you in mind. If you have any requests, questions, comments or suggestions regarding our privacy policies and practices, please contact our Privacy Officer at:
227 Vodden Street East, Unit 15 (Centennial Mall)
Brampton, ON L6V 1N2
Tel.: 905-456-8778
Fax: 905-456-2213
